NOVA uses a website analysis to identify where your structure, content and technical setup need attention, then maps relevant searches to the pages best placed to answer them.
NOVA proposes a content strategy connecting statewide, local and service information. It identifies duplication, missing answers and opportunities to improve internal links, then executes the content work within the approved high-level strategy and Brand Profile.
NOVA also researches and proposes technical improvements and executes what your platform allows. Changes requiring custom development need coordination with your team.