Martijn Apeldoorn

CEO

About the Author

Leading Inspace with both vision and personality, Martijn Apeldoorn brings an energy that makes people feel instantly at ease. His quick wit and natural way with words create an atmosphere where teams feel at home, clients feel welcomed, and collaboration becomes something enjoyable rather than formal. Beneath the humor lies a sharp strategic mind, always focused on driving growth, innovation, and meaningful partnerships. By combining strong leadership with an approachable, uplifting presence, he shapes a company culture where people feel confident, motivated, and genuinely connected — both to the work and to each other.

GEO optimization

Learn what GEO optimization is, how generative engines pick sources, and how to get your brand cited. Practical steps, metrics, and geo local SEO tips.

SEO

What Is SEO Content Strategy? A Data-Driven Framework

If you want compound, predictable growth without paid ads, you need more than isolated blog posts. You need a search-led plan that maps real demand to content that ranks, earns links, and converts across markets. This guide breaks down what an SEO content strategy is, how to build one with data and AI, and how to operationalize it for international scale.

SEO

Search Generative Experience (SGE): A Practical Guide

Learn what Google’s Search Generative Experience is, how AI snapshots work, when they appear, SEO impact, and practical ways to optimize for SGE.

SEO

AI for SEO Content Creation: Strategies, Tools, Workflow

Use AI for SEO content creation the right way. Strategy, tools, prompts, workflows, E-E-A-T, and a practical playbook from InSpace.io. Case study insights.

SEO

First step in competitor analysis: identify competitors the right way

Discover the first step in competitor analysis: define scope, identify and prioritize competitors, gather data with the 4Ps, and build a simple matrix to spot quick wins.

SEO

Google AI Overviews optimization

Practical guide to Google AI Overviews optimization. Learn what triggers AI Overviews, how to optimize content and tech controls, and which KPIs to track.

SEO

How to build an SEO content strategy

Step-by-step framework to make your website SEO optimized: research topics, plan content, build links, and measure results for compounding growth with checklists.

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