The sharp end of search.
First-hand teardowns of what's actually changing in SEO, GEO and AI search, from the people building Nova. No recycled advice. No fluff.
All insights.
Everything Shopify store owners get wrong with Translate & Adapt (and the one important thing they don’t)
The app's real strength is one domain, many languages. Most broken multilingual stores don't fail because of the tool. They fail on the assumptions…
Google Search Console just started showing you data it always had
Platform properties expose how Instagram, TikTok, X and YouTube perform in search.
We publish what agencies won't.
Most SEO content is recycled advice, written to rank, not to help. Ours is written from the build, by the people shipping Nova against real search every day.
Every take comes from work we actually did, on real stores and real SERPs, not a content brief.
We tell you what to stop doing. Fewer variants, fewer myths, a clear call, even when it's uncomfortable.
SEO, GEO, answer engines. We cover what's changing next, while it still gives you an edge.
One sharp analysis, every month.
Get each new teardown before it hits the feed. No spam, no fluff, one email a month you'll actually open.
Let Nova do it for you.
Everything we analyse here, Nova acts on automatically: audits, fixes, content and monitoring across Google, ChatGPT and Gemini.