THE FUTURE OF SEO. WRITTEN TODAY

Ecommerce Internal Linking: Practical SEO Strategy for Stores

Internal links do more than connect pages. On an ecommerce site, they shape how users move from discovery to purchase and how search engines understand which category and product pages matter most. A strong internal linking strategy helps your store surface core commercial pages, reduce wasted crawl paths, and support category SEO in a way that scales.

Ecommerce Site Structure: SEO Architecture That Scales

Learn how to design an ecommerce site structure that scales. Use clear hierarchy, strong internal linking, efficient crawl paths, consistent URLs, and well-governed faceted navigation to improve crawlability, indexation, and product discoverability.

SEO workflow: how to build a scalable process that drives growth

Learn what an SEO workflow is, which steps matter most, where automation helps, and how to build a scalable process for growth.

SEO task management: how to turn SEO work into execution

Learn how SEO task management helps teams prioritize, execute, and improve SEO work with less manual overhead and clearer visibility into what matters most.

SEO project management: how to plan, track, and scale SEO work

SEO project management is the system behind consistent SEO delivery. It turns strategy into scheduled work, assigns ownership, tracks progress, and keeps technical, content, and reporting tasks moving without getting lost between teams.

Jelle Engels joins the Lotgenoten Podcast (#568)

In episode #568 of the Lotgenoten Podcast, Jelle Engels of InSpace tells how he built a multi-million euro company in fifteen months. Watch the episode on YouTube or listen on Spotify.

AI search visibility: what it is and how to improve it

Learn what AI search visibility means, why it matters, how to measure it, and what improves your brand's presence in AI-generated answers.

AI Overview Tracking: What to Measure and Why It Matters

Learn what AI overview tracking is, what to measure in Google AI Overviews, and how to monitor visibility, citations, and changes across important queries.

SEO agency, in-house SEO or an AI-driven SEO system? You’re probably comparing the wrong things.

Content Pruning: How to Improve SEO by Updating, Merging, and Removing Weak Pages

Content pruning is the process of reviewing existing pages and deciding which ones should be improved, merged, noindexed, redirected, or removed. Done well, it helps search engines focus on your best content and helps visitors reach clearer, more useful pages.