THE FUTURE OF SEO. WRITTEN TODAY

AI Mode Tracking: Measure Visibility, Citations and Search Impact

Google AI Mode changes how people discover information, compare options and decide which brands to trust. Instead of relying only on a list of blue links, users may receive a generated answer, similar to Google AI Overviews, supported by selected sources, brands and webpages. New to this feature? See What is Google AI Overview?.

Ecommerce Homepage SEO: A Practical Guide to Rankings and Revenue

Your ecommerce homepage is usually the strongest brand landing page on your site. It should help search engines understand who you are, what you sell and which product categories matter most, while helping shoppers reach the right products quickly.

Jelle Engels on the cover of FRITS magazine

Jelle Engels of InSpace is on the cover of the Brainport Special of FRITS, the magazine about Eindhoven and its region.

Over de vloer bij visits InSpace: from zero to 500 clients in one year

Dutch YouTube show Over de vloer bij was the first programme to visit the High Tech Campus, where Jelle Engels gave a tour of the InSpace headquarters: over 500 clients, sixty colleagues and three offices in one year. Watch the episode on YouTube.

Ecommerce Pagination SEO: Best Practices for Crawlable Category Pages

Learn how to implement ecommerce pagination SEO with crawlable links, unique URLs, self-referencing canonicals, and controlled filters. Preserve discovery paths to every product while delivering fast, user-friendly category browsing.

Best AI SEO Tools for Ecommerce: What Online Stores Actually Need

International ecommerce SEO

Grow organic visibility across countries and languages with international ecommerce SEO. Align technical SEO, local search intent and scalable content for every target market.

What can AI automate in an SEO workflow?

AI SEO tools for Shopify

Local SEO for Ecommerce: How to Rank in the Right Regions

Local SEO for ecommerce helps online stores show up where buying intent is tied to a place. That could mean cities you ship to, regions where demand is strongest, or markets where your brand already converts well. If you want more qualified traffic without relying only on ads, local visibility can become a practical growth channel.