SERP stands for Search Engine Results Page. It’s the page of results you see after performing a search query. The SERP is no longer just a list — it’s an ecosystem (AI overviews, featured snippets, video, local results).
SERP stands for Search Engine Results Page. It’s the page of results you see after performing a search query. The SERP is no longer just a list — it’s an ecosystem (AI overviews, featured snippets, video, local results).