Kostenlose Demo buchen

Kostenlose Demo buchen

Martijn Apeldoorn

CEO

About Martijn Apeldoorn

Martijn Apeldoorn führt Inspace mit einer Kombination aus Vision und Persönlichkeit und bringt eine Energie mit, die Menschen sofort aufatmen lässt. Sein trockener Humor und seine natürliche Sprachgewandtheit schaffen eine Atmosphäre, in der Teams sich wohlfühlen, Kunden sich willkommen fühlen und Zusammenarbeit zu etwas Erfreulichem statt Formellem wird. Hinter dem Humor steckt ein scharfer strategischer Verstand, der stets auf Wachstum, Innovation und bedeutungsvolle Partnerschaften ausgerichtet ist. Indem er starke Führung mit einer zugänglichen, aufbauenden Präsenz verbindet, prägt er eine Unternehmenskultur, in der Menschen sich sicher, motiviert und wirklich verbunden fühlen — sowohl mit der Arbeit als auch miteinander.

Related articles

team member image

Nicht kategorisiert

Long-Tail-Keywords für die Content-Strategie – Leitfaden

Long-tail keywords are one of the most practical ways to build a content strategy that attracts the right audience instead of just chasing broad traffic. If you want content that matches real search intent, ranks for specific problems, and supports conversions, long-tail topics give you a clearer path than generic head terms. A smart long tail content marketing approach helps you map questions, pain points, comparisons, use cases, and buying signals into content that is easier to rank and more likely to perform.

team member image

Nicht kategorisiert

Leitfaden zur Analyse des Website-Traffics von Wettbewerbern

Want to see how much traffic competitors get, which pages win, and which keywords fuel their growth? Competitor website traffic analysis turns hidden signals into a plan you can execute. Below you’ll learn how to check competitor website traffic, compare channels and pages, estimate traffic value, and convert insights into revenue-moving actions.

team member image

Nicht kategorisiert

SGE-Auswirkungen auf SEO: Änderungen, Risiken und Playbook

Google’s Search Generative Experience (SGE) changes how answers appear, how people refine queries, and which sources get visibility. Expect more zero-click journeys, shifting click patterns, and stricter emphasis on quality signals. As SGE evolves into Google AI Overviews in some regions, the mechanics remain similar. This guide explains the SGE impact on SEO, what actually changes in the SERP, and a practical playbook to protect traffic and earn citations.

team member image

Nicht kategorisiert

Wettbewerbsstufen: 4 Typen, Beispiele, Strategie

Markets rarely consist of a single head-to-head rivalry. Customers weigh many alternatives, across categories and even across how they spend their money and time. The levels of competition framework helps you see rivals from closest to broadest scope, so you can sharpen positioning, pricing, and go-to-market decisions. Below you will find a clear breakdown of the four levels of competition, how direct and indirect competitors differ, practical steps to apply the model, and a quick table to compare the levels at a glance.

team member image

Nicht kategorisiert

KI für Entity-SEO: So erkennt und zitiert KI Ihre Marke

AI systems do not rank pages by counting keywords. They build graphs of people, brands, products, places, and concepts - entities - and the relationships between them. If your brand or product is not a clearly defined and well-linked entity, AI Overviews, chatbots, and zero-click search answers may mention competitors instead of you. This guide shows you how to use AI for entity SEO to help AI understand who you are, what you offer, and when to cite you with confidence.

team member image

Nicht kategorisiert

Optimieren für ChatGPT-Ergebnisse: Das GEO-Playbook 2026

Learn how to optimize for ChatGPT results with GEO tactics: crawler access, listicle placement, conversational structure, citations, testing, and Nova automation.

team member image

Nicht kategorisiert

KI- und entitätsbasiertes SEO: Leitfaden für die KI-Suche

Search is no longer about matching pages to keywords. AI systems build understanding around entities - people, products, brands, places, ideas - and reward content that is machine-readable, unambiguous, and trustworthy. If you want to earn visibility in AI Overviews, SGE, Copilot, and chat answers, you need to engineer your presence at the entity level with schema, knowledge graphs, and callable actions.

team member image

Nicht kategorisiert

Keyword-Kannibalisierung verhindern: Finden, beheben, vorbeugen

Keyword cannibalization happens when multiple pages on your site target the same or very similar queries and compete with each other. The impact is real - diluted rankings, confused search intent, weaker CTR, and link equity spread across duplicates. This guide shows you how to avoid keyword cannibalization from the start, how to find issues fast, and which fix to choose for each scenario. New to the concept? Start with What is keyword cannibalization for definitions, causes, and signs.

team member image

Nicht kategorisiert

Die wichtigsten Vorteile der Generative Engine Optimization für die KI-Suche

Generative Engine Optimization helps your brand get cited, summarized and recommended by AI search experiences like Google AI Overviews, ChatGPT, Gemini and Perplexity. Instead of chasing positions for single keywords, GEO focuses on being the most quotable, trustworthy and complete source for the questions your customers actually ask. New to the concept? See What is Generative Engine Optimization (GEO)? for definitions and core benefits.

team member image

Nicht kategorisiert

Wettbewerbslandschaftsanalyse: Schritte, Frameworks, Beispiele

You compete in a market that moves daily. A strong competitive landscape analysis helps you map the market, see where you can win, and act with confidence. In this guide you will learn how to identify direct, indirect and emerging rivals, benchmark pricing and positioning, and use proven frameworks to turn research into strategy. You will also see how real-time tracking and algorithmic signals expose shifts before they cost you pipeline or market share.

background illustration

background illustration

NO TIME FOR SEO?

GOOD. NOVA DOES IT FOR YOU.

See how your entire SEO strategy builds itself without extra work.

AUTOMATE MY SEO