THE FUTURE OF SEO. WRITTEN TODAY

AI

AI Hallucinates the Mainstream

Let AI remove work, not judgment. Good rule, and I agree with it. It is also conditional, because the tedious half is exactly where unaudited data hides.

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SEO

Choosing a B2B SEO agency: what to look for

Learn how to choose a B2B SEO agency that understands complex buying journeys, qualified lead generation, technical content, reporting, and scalable growth.

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SEO

What Does an SEO Agency Cost in 2026?

What does an SEO agency cost in 2026? Compare typical rates, see what a credible retainer includes and choose an SEO budget that supports measurable organic growth.

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SEO

AI SEO tools for Webflow

Webflow gives teams strong control over content, design and core SEO settings. The right AI SEO tool adds the strategic layer: finding opportunities, planning content, creating optimised pages and improving performance as your site grows.

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SEO

SEO for ChatGPT: How to Get Your Brand Mentioned in AI Answers

ChatGPT, Perplexity and Gemini are changing how people research solutions. Learn how to give AI systems clear, credible and accessible evidence of what your brand does, so it gets mentioned and cited in AI answers.

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SEO

Perplexity Visibility Tracker: Measure Your AI Search Presence

Perplexity can shape how prospects discover, compare, and evaluate brands before they visit a website. A Perplexity visibility tracker helps you monitor whether your brand appears in relevant AI answers, which sources support those answers, and where competitors gain attention.

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SEO

ChatGPT Visibility Tracker: Monitor Your Brand in AI Answers | InSpace

ChatGPT can shape how potential customers discover, compare and evaluate brands. A ChatGPT visibility tracker helps you measure whether your brand appears in relevant AI answers, which sources are cited and where competitors are gaining attention.

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SEO

AI Mode Tracking: Measure Visibility, Citations and Search Impact

Google AI Mode changes how people discover information, compare options and decide which brands to trust. Instead of relying only on a list of blue links, users may receive a generated answer, similar to Google AI Overviews, supported by selected sources, brands and webpages. New to this feature? See What is Google AI Overview?.

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Blog

Ecommerce Homepage SEO: A Practical Guide to Rankings and Revenue

Your ecommerce homepage is usually the strongest brand landing page on your site. It should help search engines understand who you are, what you sell and which product categories matter most, while helping shoppers reach the right products quickly.

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Press releases

Jelle Engels on the cover of FRITS magazine

Jelle Engels of InSpace is on the cover of the Brainport Special of FRITS, the magazine about Eindhoven and its region.

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