Jan Driesen
Branding Mission Commander
About Jan Driesen
Jan Driesen is a strategic marketing and branding expert with a strong reputation for unconventional, sharp, and sometimes deliberately contrarian thinking. Backed by years of hands-on experience in marketing, business strategy, and innovation management, he focuses on building brands that stand out through clarity rather than noise. Jan works at the structural level of marketing—positioning, narrative, and growth architecture—ensuring that creative ideas translate into consistent market presence and long-term traction. His role at InSpace is to challenge default thinking, cut through complexity, and shape the kind of brand system that can scale globally without losing its edge.
What Is the Role of Jan at InSpace?
At InSpace, Jan shapes the strategic direction of marketing and branding, ensuring the company is not just visible, but recognisable and distinctive. He works across positioning, narrative, and growth structure, aligning creative expression with commercial reality. Known for his sharp judgment and willingness to challenge conventional thinking, Jan brings clarity where marketing risks becoming fragmented or reactive, and turns ideas into systems that scale.
Before joining InSpace, Jan built extensive experience in marketing strategy, business development, and innovation management, often operating in complex or high-pressure environments where direction was unclear and stakes were high. This background sharpened his ability to see through noise, identify what truly drives traction, and make deliberate choices that strengthen long-term brand value rather than short-term attention.
Today, Jan focuses on building a coherent brand and marketing engine that can grow globally without losing its edge. Driven by curiosity, critical thinking, and a strong sense for positioning, he ensures that InSpace’s marketing is not just creative, but structurally sound, strategically aligned, and built to endure.
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