General Manager USA - East Coast

At InSpace, we are building NOVA: the AI platform that turns search queries into scalable competitive advantage. With long-tail intelligence, GEO optimization, content, technical optimization and automation, NOVA helps companies become visible in traditional search engines as well as AI-driven environments.

We work with a lot of energy, ownership and a boundary-pushing mindset on solutions that matter. Tech is in our DNA: we challenge the status quo and solve complex AI, content and growth challenges together. This is how we help companies become visible faster and grow sustainably in a world where search, AI and automation converge.

General Manager USA - East Coast

Building a business takes more than a growth plan. It takes someone who can turn strategy into revenue, hire the right people, and create an organization that delivers.

We’re looking for an entrepreneurial General Manager to establish, manage, and scale InSpace’s US East Coast business. You’ll have full P&L responsibility for the US East Coast entity, owning commercial performance, operational execution, and sustainable growth.

Based in the Washington DC or New York area, you’ll build and lead teams of Account Executives and Customer Success Managers across the East. Initially, you’ll be directly involved in winning customers and developing our US commercial approach. As the business grows, you’ll build the team, leadership, and processes needed to scale.

You’ll report to our Chief Commercial Officer, based at our headquarters in Eindhoven, the Netherlands. Working closely with Operations, Product, and Engineering, you’ll ensure our US ambitions translate into a strong local business and a consistent customer experience.

• Define and execute the US East Coast business strategy, translating growth ambitions into clear commercial priorities, hiring plans, and budgets.
• Own the US entity’s P&L, including revenue, operating costs, financial forecasting, and progress toward profitability.
• Establish the US operating setup together with Operations, coordinating local processes and requirements with the relevant internal teams and advisors.
• Recruit, onboard, coach, and scale teams of Account Executives and Customer Success Managers across the East Coast.
• Personally drive early commercial opportunities, close strategic deals, and build relationships with key customers and partners.
• Develop a repeatable sales approach, including customer targeting, positioning, pipeline generation, pricing input, and sales playbooks.
• Build a strong Customer Success function that drives onboarding, adoption, retention, and account expansion.
• Establish clear targets and reliable reporting across revenue growth, pipeline, sales productivity, customer retention, and financial performance.
• Work closely with Product and Engineering to translate US customer needs into actionable feedback and align commercial commitments with product capabilities.
• Represent InSpace in the US East Coast market, building our network, brand awareness, and local presence.
• Use AI and automation to improve team productivity and build efficient, scalable ways of working.

• You have a proven track record of building or scaling a B2B SaaS business in the US, East Coast, ideally within a fast-paced scale-up.
• You bring experience as a General Manager, Country Manager, or commercial leader with broad business responsibility.
• You have owned a P&L and understand how to balance revenue growth, investment, operating costs, and profitability.
• You have successfully hired, managed, and developed Account Executives and Customer Success Managers.
• You understand the full SaaS customer lifecycle, from acquisition and sales execution to adoption, retention, and expansion.
• You combine strategic thinking with hands-on execution and are comfortable personally closing deals while building the wider organization.
• You are entrepreneurial, resourceful, and decisive. You create structure, take initiative, and keep moving when priorities change.
• You work with clear targets, reliable forecasts, and data to guide decisions and hold teams accountable.
• You communicate effectively across international teams and collaborate confidently with commercial, operational, product, and engineering colleagues.
• Experience expanding a European SaaS company into the US, or working in AI, MarTech, SEO, or growth marketing, is a plus.
• You are based in, or willing to relocate to, the Washington, DC or New York area and are available to travel across the US and to our headquarters in the Netherlands.

• The opportunity to establish and lead InSpace’s US business, with full ownership of its growth and performance.
• The freedom to shape the local strategy, build your team, and create a scalable organization.
• A direct reporting line to our CCO and close collaboration with our leadership team.
• A key leadership role in an ambitious international AI scale-up.
• An entrepreneurial environment with direct communication and fast decision-making.
• Opportunities to grow your responsibilities as the US business expands.

＄300k - 350k OTE per year, comprising base salary and performance-based variable compensation.

Ready to build a US business, grow a strong team, and help shape the future of AI-driven customer acquisition?

We’d love to hear from you. Send us your CV and a short motivation outlining the businesses you’ve grown, the teams you’ve built, and the results you’ve delivered.