We Turned Search Into a Smile Machine — 100% Smile Guaranteed

Mondzorgverstandig.nl believes a radiant smile is more than maintenance — it’s a way of life. So we built an SEO strategy that works the same way: steady care, the right structure, and daily habits that keep everything shining. Instead of treating the site like a clinic, we handled it like a service-first brand where the smile comes before everything else. From early visibility gaps to competitive oral-care queries, we reshaped the entire domain into a friendly, trusted, high-authority destination. The result? A digital brand that greets Google the same way it greets its customers: with confidence, clarity, and a clean, healthy smile.

What We Did

We rebuilt Mondzorgverstandig.nl’s visibility the way they approach oral care: step by step, with precision and positivity. First, we cleaned the “teeth” of the site—fixing crawl issues, polishing templates, and adding schema so Google could finally read every page clearly. Then we strengthened the gums: service-driven local pages that answered real questions and built trust across the country. Finally, we layered educational content that turned the brand into a knowledge hub. Each improvement clicked into place like a perfect bite, transforming the website from a scattered set of pages into a confident, smile-first digital authority.

Tasks:

Built local + service-intent landing pages for national dental relevance

Reworked structure, schema, and internal linking for maximum clarity

Added deep educational content to position the brand as a trusted expert

The Turning Point

The breakthrough came when the content, structure, and intent finally aligned. Once the technical base was clean and the educational AIO articles went live, Google began treating Mondzorgverstandig.nl less like an information source and more like a trusted oral-health guide. Keyword clusters started rising together, signals strengthened across service pages, and authority spread throughout the domain. Search behaviour shifted with it—more high-intent users, deeper sessions, and stronger matching across symptom, product, and treatment queries. That moment flipped the momentum: Mondzorgverstandig.nl wasn’t just appearing in search results anymore. It was becoming the smile-first reference point in Dutch oral care.

How We Implemented It

We implemented Mondzorgverstandig.nl’s growth the same way they build confidence in every customer: with care, clarity, and the promise of a clean, healthy smile. First, we created a stable technical foundation—fixing crawl gaps, adding complete schema, restructuring templates, and tightening internal linking. That gave Google the equivalent of a perfect check-up: every page clean, readable, and connected.

Next, we expanded topical authority by rolling out the enamel layer: 409 AIO articles across symptoms, treatments, prevention, product advice, and dental-care guides. This content answered real user needs and positioned Mondzorgverstandig.nl as a smile-first expert, not just another clinic website. This layer alone drove coverage to 3,400 ranked keywords, including 709 Top 3 positions.

We matched this with a service-driven structure. Instead of sterile clinical pages, we built warm, approachable landing pages based on real patient intent. Each one reinforced trust, improved clarity, and matched perfectly with the brand’s belief that “a radiant smile is a way of life.”

Finally, continuous monitoring and micro-optimizations kept everything healthy and growing. That’s how Mondzorgverstandig.nl now attracts 8,100+ monthly visitors and stands as the friendly authority in Dutch oral-care search.

When the strategy is right,

the smile is guaranteed.