Martijn Apeldoorn

CEO

About Martijn Apeldoorn

Leading Inspace with both vision and personality, Martijn Apeldoorn brings an energy that makes people feel instantly at ease. His quick wit and natural way with words create an atmosphere where teams feel at home, clients feel welcomed, and collaboration becomes something enjoyable rather than formal. Beneath the humor lies a sharp strategic mind, always focused on driving growth, innovation, and meaningful partnerships. By combining strong leadership with an approachable, uplifting presence, he shapes a company culture where people feel confident, motivated, and genuinely connected — both to the work and to each other.

SEO

Structured Data for GEO: Win AI and Local Search

Learn how to implement structured data for GEO to boost AI visibility and local SEO. Types, mapping, validation, metrics, and pitfalls tailored for scale.

SEO

Competitive analysis questions

If your goal is to outperform rivals, the questions you ask matter as much as the data you collect. Below you will find practical competitive analysis questions you can use today across market sizing, product and pricing, customer perception, and go-to-market. They work for SaaS, ecommerce, local services, media and enterprise, and map neatly to competitive intelligence questions, competitor survey questions, and Porter’s Five Forces questions. Use them to build a competition analysis questionnaire you can run repeatedly - or plug them into your research workflow and analytics stack. If you’re just getting started, see the first step in competitor analysis and what to include in competitor profiling.

SEO

How Does AI Content Generation Work? A Practical Guide

How AI content generation works, from LLM training to prompts, transformers, and SEO. Practical workflows, limits, and human-in-the-loop tips for content that ranks.

SEO

Generative AI SEO Impact: What Actually Changes

See how generative AI reshapes SEO - from retrieval and AI citations to E-E-A-T, schema and monitoring. Practical tactics and next steps for brands.

SEO

Internal Linking Strategy: The Practical SEO Playbook

Internal links are one of the fastest, lowest-risk ways to grow organic traffic. A smart internal linking strategy helps search engines discover pages, pass link equity to the right URLs, and clarify topical relationships. For users, it keeps journeys intuitive and encourages deeper engagement. In this playbook, you will map content hubs, set anchor text rules, fix common audit issues, and scale internal links with AI-friendly workflows.

AI Overviews Netherlands SEO: Impact, Metrics, Actions

Google’s AI Overviews are changing how people search in the Netherlands. Informational queries increasingly show a synthesized answer at the top, with cited sources underneath. That shift means impressions may rise while clicks drop, even if your rankings look stable. In this guide you will learn what AI Overviews are, where they appear in Dutch SERPs, how they affect CTR, and the exact playbook to measure impact and win citations. Written by InSpace.io, an Eindhoven-based SEO team that fuses AI with human expertise, this article focuses on pragmatic actions you can deploy right now.

SEO

SEO Competitive Analysis Guide: Steps, Tools and AI

Run an SEO competitive analysis with clear steps, practical tools, AI workflows and FAQs. Find content gaps, track rivals and grow smarter with data.

AI content and E-E-A-T: Scale Content Without Losing Trust

Learn how to align AI content with E-E-A-T using practical signals, safe automation, workflow steps and FAQs to boost rankings without risking trust.

SEO

Semantic Keyword Clustering with AI

Learn how to use AI for semantic keyword clustering. Step-by-step methods, advanced tactics, tools, metrics and FAQs. Build topical authority with InSpace.

SEO

SEO content pillars: build topical authority at scale

When search intent gets fragmented across thousands of queries, SEO content pillars give you a scalable way to win. A strong pillar page anchors a topic, while content clusters target every subtopic and long-tail question around it. Together they signal topical authority, improve user experience, and turn scattered searches into compounding organic growth. This guide shows you how to design a pillar page strategy, structure pillar page content, and deploy pillar and cluster content with AI-assisted precision.

SEO

GEO Content Structure: The AI-Ready Playbook

Design content AI engines can find, parse and cite. Practical templates, 2025-ready tactics and checklists to master GEO content structure.

SEO

Competitor Profiling: A Practical Guide for SEO Growth

Master competitor profiling with practical steps, metrics and a competitive profile matrix. Find gaps, build a competitive intelligence profile, and track rivals in real time.

SEO

Can Google Detect AI Content? Detection, Policy and SEO

Can Google detect AI content? See what Google actually measures, how detection relates to spam systems, and how to use AI safely to rank with E-E-A-T.

SEO

AI for Keyword Research: Faster Clusters, Smarter Content

Learn how AI for keyword research drives scalable growth. From clustering and semantic SEO to predictive insights, see how InSpace turns data into traffic.

SEO

Topic Clusters and Pillar Pages

If you want sustainable organic growth, you need a content architecture that makes sense to both people and search engines. Topic clusters and pillar pages create that structure. In this guide you will learn what they are, how they work together, how to build them, and how to scale with AI-driven workflows without sacrificing quality.

WHAT POWERS OUR ENGINE

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