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All case studies Customer story

Ruben Robijn

+42% organic

A prominent online wholesaler and retailer specializing in gemstones, crystals, and minerals.

NL Gemstones Since April 2026 Milky Way rubenrobijn.nl
The results

What changed for Ruben Robijn

Organic traffic from Google, measured over 183 days.

Organic traffic183-day window Climbing
Organic traffic, Ruben Robijn
Was30,283
Now43,030
Visitors / month
+12,747
Organic visitors added per monthFrom 30,283 to 43,030 a month
+42%
Organic traffic growthMeasured over 183 days
0→153
AI OverviewsAI Overview appearances, up from zero
The approach

One loop. Running every day in the background.

NOVA handles the whole content engine. The team just approves the monthly plan.

Brand intelligence

NOVA learns the catalogue, the tone and how buyers actually search, so everything it writes sounds like the brand.

Strategy you approve

Each month, a plan of topics and queries mapped to real demand across Google and AI search. Approve it in minutes.

Autonomous creation & publishing

On-brand articles are written, optimised and published straight to the site, without a hand-off.

Continuous optimization

NOVA tracks rankings and AI citations, then re-optimises pages that dip, so results keep compounding.

What NOVA runs for them Monthly strategyOn-brand articlesTechnical & schemaInternal linkingSelf-optimizing pagesSearch + AI tracking
Your story next?

Ready to write your growth story?

See exactly what's hiding in your search and AI visibility, and how fast NOVA closes it. You approve the strategy; NOVA researches, writes, publishes and optimizes the rest.