Open the website of virtually any AI SEO platform, and chances are you will see the same thing.<\/p>\n\n\n\n
Generate SEO content in seconds.<\/em><\/p>\n\n\n\n Create blogs automatically.<\/em><\/p>\n\n\n\n \u201cFill your content calendar with AI.\u201d<\/em><\/p>\n\n\n\n That is not strange.<\/p>\n\n\n\n Generating a blog post is impressive. It shows how far AI has come in a short time. Where you used to spend hours researching, writing, and editing, an AI model nowadays produces a complete article within a few seconds.<\/p>\n\n\n\n But precisely because virtually everyone can do this by now, it is no longer a distinguishing feature.<\/p>\n\n\n\n In fact, we think that the entire market has focused on the wrong problem.<\/p>\n\n\n\n Not because blogs are unimportant.<\/p>\n\n\n\n But because companies rarely grow through blogs alone.<\/p>\n\n\n\n Search on Google for a few commercial search queries.<\/p>\n\n\n\n You see hardly any blogs.<\/p>\n\n\n\n You see service pages.<\/p>\n\n\n\n Category pages.<\/p>\n\n\n\n Product pages.<\/p>\n\n\n\n Comparison pages.<\/p>\n\n\n\n Local landing pages.<\/p>\n\n\n\n That is no coincidence.<\/p>\n\n\n\n Google has understood for years that someone who searches for\u201cCRM software\u201d<\/em>does not want to read a background article about the history of CRM systems.<\/p>\n\n\n\n That user wants to compare software.<\/p>\n\n\n\n Request a demo.<\/p>\n\n\n\n Finding a supplier.<\/p>\n\n\n\n In other words: search intent determines which type of page should rank.<\/p>\n\n\n\n Not how many blogs a website has published.<\/p>\n\n\n\n Why?<\/p>\n\n\n\n Because blogs are relatively simple.<\/p>\n\n\n\n A blog consists largely of text.<\/p>\n\n\n\n You generate a title, write the content, add an image, and publish the page.<\/p>\n\n\n\n That is a nice technical problem.<\/p>\n\n\n\n But it is not the most difficult problem within SEO.<\/p>\n\n\n\n In fact, the hardest work only begins when you want to automate commercial pages.<\/p>\n\n\n\n Virtually every website has a relatively small number of pages that are responsible for a large portion of the revenue.<\/p>\n\n\n\n Consider:<\/p>\n\n\n\n These are the pages where visitors become customers.<\/p>\n\n\n\n A gardener wants to be found ongardener Eindhoven<\/strong>.<\/p>\n\n\n\n A webshop wants to be visible oncorner sofas<\/strong>.<\/p>\n\n\n\n A law firm wants to rank onemployment law attorney Utrecht<\/strong>.<\/p>\n\n\n\n A software company wants to be found onCRM software for SMEs<\/strong>.<\/p>\n\n\n\n You don’t achieve that by publishing a hundred blogs.<\/p>\n\n\n\n You achieve that by building exactly the right commercial pages.<\/p>\n\n\n\n And that is where a completely different technical issue begins.<\/p>\n\n\n\n Many people think that AI primarily needs to be able to write well.<\/p>\n\n\n\n In reality, writing is often the easiest part.<\/p>\n\n\n\n The hard part is understanding how an existing website works.<\/p>\n\n\n\n Take an average WordPress website.<\/p>\n\n\n\n Maybe this one uses Elementor.<\/p>\n\n\n\n Of Gutenberg.<\/p>\n\n\n\n Of Divi.<\/p>\n\n\n\n In addition, you often see:<\/p>\n\n\n\n An AI cannot simply insert a new page there.<\/p>\n\n\n\n That page must align exactly with the existing website.<\/p>\n\n\n\n Use the correct template.<\/p>\n\n\n\n Reuse the right components.<\/p>\n\n\n\n Retain CTAs.<\/p>\n\n\n\n Place internal links correctly.<\/p>\n\n\n\n Filling in metadata.<\/p>\n\n\n\n Processing ACF fields.<\/p>\n\n\n\n And look as if he has always been part of the website.<\/p>\n\n\n\n That is no longer a content problem.<\/p>\n\n\n\n That is an architectural problem.<\/p>\n\n\n\n Shopify works completely differently.<\/p>\n\n\n\n Storyblok works differently again.<\/p>\n\n\n\n Headless CMSs have their own components, APIs, and data structures.<\/p>\n\n\n\n Every website is built differently.<\/p>\n\n\n\n Every implementation has exceptions.<\/p>\n\n\n\n Every customer requires custom work.<\/p>\n\n\n\n That means that an AI must not only understand language.<\/p>\n\n\n\n He must also understand websites.<\/p>\n\n\n\n That is exactly why automatically building commercial pages is so much more difficult than publishing blogs.<\/p>\n\n\n\n That is not criticism.<\/p>\n\n\n\n It is a logical choice.<\/p>\n\n\n\n If you build an AI platform that can write blogs, you already have a product for which there is demand.<\/p>\n\n\n\n Why would you then invest years in a problem that is many times more complex?<\/p>\n\n\n\n Because as soon as you want to build commercial pages, you must not only generate content.<\/p>\n\n\n\n You must understand:<\/p>\n\n\n\n Those are completely different challenges.<\/p>\n\n\n\n At InSpace, we believe that AI should not only advise.<\/p>\n\n\n\n AI must execute.<\/p>\n\n\n\n A strategy only has value when it is actually translated into pages that can rank.<\/p>\n\n\n\n Therefore, NOVA has been developed as a fully AI-driven SEO and GEO system.<\/p>\n\n\n\n Not just to write blogs.<\/p>\n\n\n\n But to determine which pages a website is missing, to build them within the existing website structure, and to publish them automatically.<\/p>\n\n\n\n This means that NOVA can generate not only articles, but also commercial pages such as:<\/p>\n\n\n\n Pages where companies are actually found by customers with purchase intent.<\/p>\n\n\n\n In recent years, more and more tools have appeared that tell you what you should do.<\/p>\n\n\n\n Write about this.<\/p>\n\n\n\n Optimize for that.<\/p>\n\n\n\n Create this content.<\/p>\n\n\n\n Those are valuable insights.<\/p>\n\n\n\n But ultimately, a website does not grow through advice.<\/p>\n\n\n\n A website grows because the right pages actually exist.<\/p>\n\n\n\n By building them.<\/p>\n\n\n\n By publishing them.<\/p>\n\n\n\n By continuously expanding them.<\/p>\n\n\n\n That is exactly what we believe the next generation of SEO is all about.<\/p>\n\n\n\n Moreover, the shift is not limited to Google.<\/p>\n\n\n\n More and more people are searching directly via ChatGPT, Gemini, Claude, and Perplexity.<\/p>\n\n\n\n These systems also require complete, clear, and well-structured pages.<\/p>\n\n\n\n Not only informative blogs.<\/p>\n\n\n\n But specifically also pages that answer commercial questions.<\/p>\n\n\n\n What services does a company offer?<\/p>\n\n\n\n Which products are available?<\/p>\n\n\n\n What solutions are available?<\/p>\n\n\n\n Which locations are served?<\/p>\n\n\n\n The clearer and more complete that information is, the greater the chance that AI platforms will include you in their answers.<\/p>\n\n\n\n For years, companies asked:<\/p>\n\n\n\n Can AI write a good blog?<\/em><\/p>\n\n\n\n Today, that is hardly an interesting question anymore.<\/p>\n\n\n\n Virtually every modern AI model can do that.<\/p>\n\n\n\n The much more important question by now is:<\/p>\n\n\n\n Can AI independently determine which commercial pages my website is missing, build them technically correctly within my existing website, and then publish them automatically?<\/strong><\/p>\n\n\n\n That is a fundamentally different problem.<\/p>\n\n\n\n And perhaps also the most important development currently taking place within SEO.<\/p>\n\n\n\n Because ultimately, no prompts rank.<\/p>\n\n\n\n No AI models.<\/p>\n\n\n\n No strategies.<\/p>\n\n\n\n Pages rank.<\/strong><\/p>\n\n\n\n And the companies that can build the right pages faster than their competitors are the companies that will make the difference in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":" Open the website of virtually any AI SEO platform, and chances are you will see the same thing. Generate SEO content in seconds. Create blogs automatically. \u201cFill your content calendar with AI.\u201d That is not strange. Generating a blog post is impressive. It shows how far AI has come in a short time. Where you […]<\/p>\n","protected":false},"author":52,"featured_media":8355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_title":"","_genesis_description":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-8359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"meta_all":{"classic-editor-remember":"block-editor","rank_math_internal_links_processed":"1","rank_math_seo_score":"9","footnotes":"","time_to_read":"3","bottom_cta_image":"","title_cta":"Everyone is building AI that writes blogs. We think they are solving the wrong problem.","description_cta":"Open the website of virtually any AI SEO platform, and chances are you will see the same thing.","image_cta":"","button_label_cta":"","button_url_cta":"","rank_math_primary_category":"458","rank_math_analytic_object_id":"577"},"meta_all_flat":{"classic-editor-remember":"block-editor","rank_math_internal_links_processed":"1","rank_math_seo_score":"9","footnotes":"","time_to_read":"3","bottom_cta_image":false,"title_cta":"Everyone is building AI that writes blogs. We think they are solving the wrong problem.","description_cta":"Open the website of virtually any AI SEO platform, and chances are you will see the same thing.","image_cta":false,"button_label_cta":"","button_url_cta":"","rank_math_primary_category":"458","rank_math_analytic_object_id":"577"},"acf":[],"_links":{"self":[{"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/posts\/8359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/comments?post=8359"}],"version-history":[{"count":1,"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/posts\/8359\/revisions"}],"predecessor-version":[{"id":8360,"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/posts\/8359\/revisions\/8360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/media\/8355"}],"wp:attachment":[{"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/media?parent=8359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/categories?post=8359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspace.io\/en-ie\/wp-json\/wp\/v2\/tags?post=8359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Take a look at the pages that are really at the top.<\/strong><\/h2>\n\n\n\n
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However, virtually all AI platforms build blogs first.<\/strong><\/h2>\n\n\n\n
The pages with which companies make their money<\/strong><\/h2>\n\n\n\n
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Publishing a service page is not a content problem.<\/strong><\/h2>\n\n\n\n
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And WordPress is just one platform<\/strong><\/h2>\n\n\n\n
Most AI platforms therefore solve a smaller problem.<\/strong><\/h2>\n\n\n\n
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Therefore, we have chosen a different starting point.<\/strong><\/h2>\n\n\n\n
\n
Strategy without execution generates no traffic<\/strong><\/h2>\n\n\n\n
AI search engines are also changing the rules of the game.<\/strong><\/h2>\n\n\n\n
Perhaps we are asking the wrong question by now.<\/strong><\/h2>\n\n\n\n