Jelle Engels of InSpace joined the Lotgenoten Podcast. In episode #568, “Dit is hoe jij een miljoenenbedrijf opstart in minder dan 2 jaar (ik deed het in 15 maanden)”, he tells how InSpace grew into a multi-million euro company in fifteen months, and why he is convinced the classic search bar is on its way out. The episode is in Dutch.<\/p>\n
Jelle deliberately chose software over the classic hourly billing of an agency. Together with co-founders Martijn (CEO) and Wouter (CTO) he started completely from scratch: from zero, without a team. He calls himself not the director but the dreamer of the three.<\/p>\n
InSpace’s product, NOVA, automates the full execution of SEO and GEO strategy. It analyses competitors, defines a content strategy that fits the company’s vision and creates the content. Fully autonomous, but with a human nearby: every client keeps a customer success manager. Cheap tools that promise a hundred blogs miss the point, according to Jelle, because it is all about strategy.<\/p>\n
In September 2025 InSpace had 7 clients. By now there are nearly 500, spread across 28 countries, with a team of 80 people. Last month NOVA created 4,000 pages for clients. Ten months after the start, in December 2025, the company raised at a valuation of 25 million euros; since then it has grown three times as fast.<\/p>\n
Google announced it will replace the search bar with a conversational partner after 25 years. That is exactly why InSpace builds visibility in classic search engines and in AI models alike. Jelle’s philosophy: create your own asset instead of renting attention from Google or Meta.<\/p>\n
InSpace won silver at the European Search Awards 2026 and now has at least fifty successful client cases. The ambition remains big: the SEO and GEO market is growing towards 300 billion by 2030, and the mission is to become a unicorn. They will not settle for less.<\/p>\n
In episode #568 of the Lotgenoten Podcast, Jelle Engels of InSpace tells how he built a multi-million euro company in fifteen months. Watch the episode on YouTube or listen on Spotify.<\/p>\n","protected":false},"author":19,"featured_media":8591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_title":"","_genesis_description":"","footnotes":""},"categories":[705],"tags":[],"class_list":["post-11074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-gb"],"meta_all":{"rank_math_internal_links_processed":"1","time_to_read":"2","rank_math_title":"Jelle Engels joins the Lotgenoten Podcast (#568) | InSpace","rank_math_description":"In episode #568 of the Dutch Lotgenoten Podcast, InSpace founder Jelle Engels tells how he built a multi-million euro company in fifteen months.","rank_math_seo_score":"11","title_cta":"","description_cta":"","button_label_cta":"","button_url_cta":"","rank_math_analytic_object_id":"738","meta_title":"Jelle Engels joins the Lotgenoten Podcast (#568) | InSpace","meta_description":"In episode #568 of the Dutch Lotgenoten Podcast, InSpace founder Jelle Engels tells how he built a multi-million euro company in fifteen months."},"meta_all_flat":{"rank_math_internal_links_processed":"1","time_to_read":"2","rank_math_title":"Jelle Engels joins the Lotgenoten Podcast (#568) | InSpace","rank_math_description":"In episode #568 of the Dutch Lotgenoten Podcast, InSpace founder Jelle Engels tells how he built a multi-million euro company in fifteen months.","rank_math_seo_score":"11","title_cta":"","description_cta":"","button_label_cta":"","button_url_cta":"","rank_math_analytic_object_id":"738","meta_title":"Jelle Engels joins the Lotgenoten Podcast (#568) | InSpace","meta_description":"In episode #568 of the Dutch Lotgenoten Podcast, InSpace founder Jelle Engels tells how he built a multi-million euro company in fifteen months."},"acf":[],"_links":{"self":[{"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/posts\/11074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/comments?post=11074"}],"version-history":[{"count":1,"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/posts\/11074\/revisions"}],"predecessor-version":[{"id":12632,"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/posts\/11074\/revisions\/12632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/media\/8591"}],"wp:attachment":[{"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/media?parent=11074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/categories?post=11074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspace.io\/en-gb\/wp-json\/wp\/v2\/tags?post=11074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}