NOVA Partner Program Request 3 free audits
NOVA Partner Program

Deliver GEO to your clients. No extra hires.

Together we make SMEs visible in Google and AI. Everyone advises on GEO, almost nobody executes it. NOVA does the work: strategy, content and publishing, at SME prices. You earn from it.

  • E-commerce agencies
  • Web builders
  • Full-service agencies
You refer commission, up to 25% You deliver off the list price, up to 35%
Request 3 free audits Become a launching partner
  • Free, even if you don’t become a partner
  • Your clients registered to you for 60 days
  • 45-minute walkthrough with Dirk
Publishes directly to
  • WordPress
  • Shopify
  • Webflow
  • Wix
  • HubSpot
6/25 Launching seats taken Start at Certified, pilot from late November 2026.
High Tech Campus Eindhoven · offices in 6 countries
500+SME clients
20+Countries
100+Languages
100+Employees
European Search Awards 2026 European Search Awards 2026Silver winner
Rabobank Funded by RabobankScale-up Banking
Organic traffic growth at NOVA clients
  • WashCabinets+697%
  • TintShield+518%
  • Mondzorg Verstandig+274%
  • ICM Projects+228%
  • Leeuw Opleidingen+217%
  • Luxury for Princess+208%
  • By Metz+135%
  • Keukenkast Wrappen+109%
A partner’s view

“Our clients had been asking for months what to do about ChatGPT. Now we have an answer we can actually deliver, without having to hire people for it.”

Nathan van der HorstHead of Partnerships & Strategy, Digital Raise
Why now

Your clients are already being skipped

Google and ChatGPT give the answer themselves. If you are not in it, you don’t exist for the buyer. Your clients already notice, and they ask you what to do about it.

200+

Countries with AI Overviews

Google puts an AI answer above the organic results, in more than 40 languages.

800M

Weekly ChatGPT users

Your clients and their buyers ask an AI assistant first.

−34.5%

Clicks on the first result

That many fewer clicks for position 1 when an AI Overview sits above it.

Sources: Google (May 2025), OpenAI (Oct 2025), Ahrefs (Apr 2025).

The gap in the market

Plenty of advice. Little execution.

Most GEO agencies deliver a report and a recommendation. The writing and publishing never happen, or they quickly cost thousands per month. Too expensive for SMEs. NOVA does the execution.

  1. 01
    Strategy

    NOVA decides which questions your client needs to win, in Google and in AI answers.

  2. 02
    Content

    Blogs, but above all category and service pages: the pages buyers land on.

  3. 03
    Publishing

    Live straight away on WordPress, Shopify, Webflow, Wix and HubSpot. Or first as a draft, for review.

What GEO with NOVA costs
With NOVA £700 per month, from

Stratosphere, 10 pages per month. Strategy, content and publishing, done for your client.

The visibility audit

Three audits. We show what your clients are missing.

Tick the 3 free audits in the form. Which clients we audit, you agree with Dirk. We map where things go wrong for each client and walk you through it in 45 minutes. You come away with a concrete story for your client.

Request 3 free audits
01

The query

What do your client’s buyers search for, in Google and in AI assistants?

02

The gap

Which pages and answers are missing, and who shows up instead?

03

The value

What that gap is worth, in search volume and missed enquiries.

Two ways to work together

Which type are you?

Do you want to deliver the SEO yourself?

Type A · Referral partner

You introduce, NOVA delivers

E-commerce agencies, web builders and full-service agencies without in-house SEO.

Your clients ask about visibility and ChatGPT. Refer them to NOVA and earn from it, without delivering anything yourself.

How it works
  • A commission on your client’s first year of subscription
  • InSpace holds the contract and the invoice, nothing for you to manage
  • No delivery work: NOVA handles strategy, content and publishing
Your commission, up to
25%of your client’s first-year subscription

What this means for your clients, we work out together in the walkthrough.

Request 3 free audits
Type B · SEO reseller

You keep the client, NOVA delivers

SEO and online marketing agencies of 3 to 25 FTE with a capacity problem.

Sell GEO and SEO content at scale within your own retainer. NOVA handles strategy, writing and publishing. You keep the client and set the price.

How it works
  • Partner discount on the list price
  • You set your own selling price, the list price is a recommendation
  • You hold the contract and the invoice with your client. Powered by NOVA

White label is on the roadmap. Interested? Tell Dirk in the walkthrough.

Your discount, up to
35%off the list price

What this means for your clients, we work out together in the walkthrough.

Request 3 free audits

Run a software platform with SME clients? Let us know and we’ll look at an integration together.

Indicative · the partner agreement prevails.

What’s in it for you

Grow without extra people

01 · Extra revenue

On top of hosting and maintenance

You already have recurring revenue from hosting and maintenance. NOVA adds to it every month, without extra staff: NOVA does the work.

02 · Ready today

GEO you can sell now

No new service to build, no writers to hire. Your client sees the first pages live in about 30 days.

03 · Retention

Clients who stay

Visible output every month: new pages, better rankings, mentions in AI answers.

04 · New clients

Through the partner directory

From Certified you’re listed in our partner directory and we send enquiries your way.

Packages for your client

Three packages. SME prices.

For clients with growth ambitions. The average client is on Milky Way.

Stratosphere

£700per month

10 pages per month

  • Strategy, content and publishing
  • Google and AI search engines
  • Monthly reporting

Milky Way

Average client
£1,200per month

20 pages per month

  • Strategy, content and publishing
  • Google and AI search engines
  • Monthly reporting

Universe

£2,000per month

40 pages per month

  • Strategy, content and publishing
  • Google and AI search engines
  • Monthly reporting

Recommended prices per month, excl. VAT, always on an annual contract. Indicative · the partner agreement prevails.

Launching partner

25 seats. Certified from day one.

We are building this program with a small group of partners. They get the best terms and help shape it. 6 seats are already taken. These terms only apply to the 25 partners in the pilot.

Your benefits
  1. 01
    Straight to Certified

    You skip Registered and start at level 2, with the terms that come with it.

  2. 02
    Personal attention

    A direct line to Dirk and the partner team. Short lines, fast answers.

  3. 03
    Shape the program

    Your feedback shapes the terms, the tooling and the sales material.

Partner levels
  1. Registered

    The basics: demo account, sales material, deal registration.

  2. Launching partners start here Certified

    Higher commission, certification, listing in the partner directory.

  3. Premier

    The highest commission, a partner manager, marketing fund and early access.

Ground rules

Your client stays yours

Client relationship

The relationship with your client stays yours. We work with your client, not around you.

Deal registration

Register a client and we won’t approach them for 60 days. Without a warm introduction the registration lapses after that.

No switching

InSpace does not approach your reseller clients, not even up to 12 months after the partnership ends.

Your price

As a reseller you decide what your client pays. Our list prices are recommendations.

From kick-off to live in 90 days
  1. 01Kick-offWeek 1
  2. 02CertificationWeeks 2 to 4
  3. 03First clientMonth 2
  4. 04LiveWithin 90 days

A client is live in about 30 days.

Frequently asked questions

Straight answers

What if I don’t become a partner after the audit?

Then you keep the audit. No strings attached. The audit is yours.

Will InSpace take over my client?

No. Register a client and we won’t approach them for 60 days. Without a warm introduction in that period the registration lapses. We don’t approach reseller clients, not even up to 12 months after the partnership ends.

We already do GEO. What does this add?

Most agencies advise. NOVA executes: strategy, writing and publishing. So you can sell more GEO without your capacity setting the limit.

What if NOVA writes something wrong?

Content can be ready as a draft first. You or your client approve before anything goes live.

Does it work on our CMS?

Supported directly: WordPress (with Elementor, Gutenberg, Breakdance, Avada or WPBakery), Shopify, Webflow (Premium and up), Wix and HubSpot. Magento and Storyblok we assess per client. Are your clients on Lightspeed or Magento? You are welcome as a referral partner and can refer them for now. CCVShop, Umbraco and WordPress builders such as Divi, Bricks and Oxygen are not supported yet.

Isn’t £700 per month too expensive for my clients?

Only refer clients with growth ambitions. Packages start at £700 per month, the average client is on £1,200.

Who is this program for?

For agencies and platforms with at least 10 clients who can spend £700 or more per month on marketing, on a supported CMS. And with a reason to act now: clients asking about ChatGPT, or a team at its content capacity.

Can I offer NOVA as white label SEO, under my own brand?

Not yet. White label is on the roadmap; until then you deliver as an SEO reseller, powered by NOVA. Interested? Tell Dirk in the walkthrough and you’ll be the first to know.

Start here

Sign up. We do the rest.

  1. 01
    Sign up

    Name, company and contact details, plus a tick for the 3 free audits. Done in half a minute.

  2. 02
    Audit walkthrough

    45 minutes: per client the query, the gap and the value.

  3. 03
    Pilot or agreement

    Start as a launching partner, or sign the partner agreement.

Dirk Versteeg
You’ll talk toDirk VersteegPartner Director

Dirk walks you through the audit personally. He spent years at international media agencies and knows how an agency grows. Prefer to meet in person? The walkthrough can also take place at our office on the High Tech Campus in Eindhoven.

Only to schedule the walkthrough.

Which clients we audit, you agree with Dirk in the walkthrough.

Free and without obligation. Dirk will schedule the walkthrough with you.

We only use your details to contact you about the partner program. See our privacy statement.